Hadero is a premium homegrown brand that literally evolved from frustration with complacency over the years of Coffee not being marketed properly from Ethiopia, the country of origin. As far back as I can remember, I became determined to override this fact and to bring the value addition Coffee from Ethiopia to the consumers directly.
Ethiopia is the birthplace of Coffee and a major player in the green coffee production and origin of Arabica coffee. However, most of the added value that occurs through processing, branding and distribution to consumers, takes place within the consuming regions and markets. As a Pan-African, Bean-to- Cup, Coffee Solution Company, Hadero aspires to become Africa’s Global Coffee Brand and to forever change the role of Africa’s value addition from its current marginal state to a more significant level.
I have always believed that we can transform the Ethiopian Value-Added Coffee Industry through Learning & Development, Continuous Product Innovation and well thought out Go-to-Market Strategy. From Farmer to Producer in the country of origin, the perfect cup of Ethiopian coffee is not only a supreme taste sensation, it acknowledges the passion and dedication from grower to brewer and the countless people involved in between.
At Hadero we are committed to delivering an Exquisite Coffee Experience through offering a High-Quality Product with Exceptional Customer Care at an Affordable Price.
This is a dedication to everyone involved in the business of coffee and who deserve the recognition of the fruitful labour that goes into producing the delectable taste of original Ethiopian grown, roasted, and brewed Coffee.
Raise your cup to a promising future!
Founder & CEO
Ethiopia is the birthplace of coffee, a major player in the green coffee production, and origin of Arabica coffee. Coffee is rightly celebrated for its contribution to the cultural and social life of Ethiopia, and to the overall economy. Coffee has the power to bring people together in the good, and the not-so-good, times.The name Hadero comes from a small town located in Southern Ethiopia and our brand is inspired by the craftmanship of remarkable smallholder coffee cultivators of the region. The brand recognizes and pays homage to the craftmanship of remarkable smallholder coffee cultivators of the region.
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